- Riyadh
- From 16 November – 13 December 2025
NI.Cognify.AI
About The Festival
Visitors embark on an immersive journey where they discover the science behind thinking machines through hands-on activities and real-world tools, culminating in the creation of human-centered digital solutions.
The festival highlights the Kingdom of Saudi Arabia’s leadership in developing responsible artificial intelligence and in embedding the values of critical thinking, creativity, communication, and collaboration, towards a future in which natural intelligence leads the course of artificial intelligence in the service of the nation and the world.
At this festival, we celebrate human capabilities in inspiration, imagination, discovery, improvement, and innovation, and how these capabilities transform smart technologies into tools that contribute to societal well-being and the sustainability of its prosperity.
Festival Activities - Main Exhibition
- Past Zone: Inspiration
Travel through time to discover how human curiosity and love of knowledge led to the invention of the first machines and the evolution of computing from simple tools into intelligent technologies.
Learn about the pioneers whose ideas paved the way for the age of artificial intelligence, and about the contributions of scientists and innovators from the Kingdom and around the world in shaping this development.
- Present Zone: Our Skills and Artificial Intelligence Around Us
Discover how our human skills in imagination, discovery, improvement, innovation, and competition contribute to the development of intelligent systems and the creation of their applications in our daily lives.
Try for yourself games and interactive experiences that demonstrate how artificial intelligence recognizes images, sounds, and patterns, and how it works side by side with humans to make our lives easier and of higher quality.
- Future Zone: World of Innovation
Enter the world of robots and smart cities, and imagine how our lives will look amid the rapid advancement of artificial intelligence.
Test your skills in problem-solving and decision-making, and connect with researchers and scientists to learn about the latest innovations.
Discover how a simple idea can turn into a leading project, and how our natural abilities help guide the future of technology and support the realization of Saudi Vision 2030 objectives.
- Opportunities Zone: Your Ambition Starts Here
Learn about the disciplines and skills required for the jobs of the future, and take part in workshops and activities that help you map out your educational and career path, so you can be part of the generation that leads artificial intelligence.
Target Audiences
- K–12 students
- University students
- Teachers
- Families
- The general public
Appointments & Reservations
- Date
- Visiting Hours
Morning Session (Schools Only)
Sunday to Thursday: 8:00 AM – 12:00 PM
Evening Session (Families)
Tuesday to Saturday: 4:00 PM – 9:00 PM
Location
- In Cooperation With
Festival Media Center
